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Culture Dump: Do We Still Need Trailers?

5/21/2018

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In just a few weeks time we’ll be returning to Jurassic World where in all likelihood, all hell will break loose. We know this because we’ve seen the chaos teased in trailers - alongside the reveal that at least half of this planned calamity will take place off Isla Nublar in a new, previously-unseen mainland environment. Spoilers? Well, sort of - but apparently not spoilerific enough to make Universal Studios decide not to use this info as part of their pre-release marketing campaign. All those waiting for the lights to dim before discovering all of Fallen Kingdom’s secrets... well they might want to give social media, cinema trailers, telly - hell, even web adverts - a miss for the time being, as tricky as that may seem. 

And yet revealing (or heavily alluding to) major plot points in movie trailers appears to be becoming more and more commonplace, especially when major tentpole releases are concerned. It’s kind of ironic, especially when you consider these big-budget, CGI-heavy films are often the ones the majority of audiences will mindlessly flock to regardless. Usually sequels, prequels, series installments or spin offs; these franchises with built-in viewers are surely among the easiest sells in any film PR team’s release slate?

Adding to the problem is the fact that these same movies happen to be the ones that come with the highest risk of spoilers. If you’re a fan of this specific brand of spectacle cinema, you’ll likely want to go in blind to ensure maximum enjoyment. Sure, Infinity War requested viewers’ remain tight lipped about its key plot punches but not before dishing out a healthy chunk of marketing material beforehand. Anything eyebrow raising in the Avengers’ recent outing may have technically been new to viewers but it was hardly surprising. With this in mind, maybe it’s time to do away with trailers altogether? After all, it’ll hardly stop the likes of die-hard Star Wars fans from handing over their cash and it could even boost Box Office returns. Not feeling Fallen Kingdom’s military-bred dinos? No trailers leaves you none the wiser until your money’s left your account!

It almost makes you nostalgic for a time before YouTube, smart phones and 24 hour content accessibility. Back when movie news was a lot harder to come by. Imagine the thrill and excitement of seeing that mystery cliffhanger ending in Back To The Future Part II, fresh and for the first time - or unexpectedly experiencing the uncanny worlds of Blade Runner without a heads up. Sadly, these experiences could be a thing of the past - or in the words of Ian Malcome: ‘Don’t you mean extinct?’

Do you think we still need movie trailers? Let me know in the comments section below!
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Culture Dump: Whatever You Say Arctic Monkeys Are, That's What They're Not

5/11/2018

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Tranquility Base Hotel & Casino, the sixth studio album from Sheffield quartet Arctic Monkeys hit listeners' ears and immediately split them down the middle. Some were left grinning and chin stroking, admiring yet another deft surprise from the band’s smirking frontman Alex Turner. Others meanwhile were left wondering when the stadium-sized indie anthems the band have become known for were going to kick in. That latter group had a long and ultimately fruitless wait. Whatever you thought Tranquility Base Hotel & Casino was going to to be, this certainly wasn’t that. 

Although surely that’s to be expected, right? Look at Arctic Monkeys today and they’re almost unrecognisable compared to the scruffy indie-lads that burst onto the scene in 2006 with an endless supply of earworm hooks and mile-a-minute lyrics delivered in an overtly Northern twang. That record alone got so much airplay at the time that it quickly cemented itself as a definitive new wave Brit-rock classic, paving the way for similar acts whilst simultaneously birthing a brand new music scene. Fans ate it up and came to expect more of the same from these four lads from Sheffield. The band? They had other ideas. 

Each album release has been a gamble for Arctic Monkey fans - and with each the band has tried their hardest to change identity. From Turner’s greaser look for the 2013 unveiling of AM; complete with shades, leather jacket and slicked back quiff, to the mod-look of Suck It And See and their new long-haired European film star guise donned for this recent release - each collection of new tracks has come from, arguably, a completely new band. However isn’t that what all bands who withstand the test of time do? The Beatles, Radiohead, Blur - All three have transcended to legendary status and all three have universally dividing back catalogues of work and starkly changing personas. 

Those original indie fans stuck around for the ride though, patiently awaiting the return of the band that gave them ‘I Bet You Look Good On The Dancefloor’ while selectively filtering out the records that might not have provided the same rush (Humbug, we’re looking at you). Meanwhile other indie acts filled the gap, crafting a hit-formula with songs that can often be distilled into easily yelled sounds or football-adopted chants. The Sheffield lot returned to reclaim their crown five years ago with AM and its radio-friendly feel but now they seem to be at it again, itchy to throw their fans off the scent. Imagine the scene: crowds of eager Arctic Monkey fans at midnight Tranquility Base Hotel & Casino listening parties, patiently waiting for the band’s next indie ‘banger’ to drop. Hopefully, someone brought a pillow.

That said, it’s hard not to enjoy the whole thing. With wild new track titles like “The Ultracheese” and “The World’s First Ever Monster Truck Front Flip”, you can almost hear the grin on Turner’s face. Clearly, they’re in on the joke - and we should be too. After all, it’s no coincidence that the record that defined Arctic Monkeys with fans was literally titled Whatever People Say I Am, That’s What I’m Not. Good bands don't have time to get comfortable and the clues have been there all along. 

Did you enjoy Tranquility Base Hotel & Casino? Let me know in the comments section below!
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Culture Dump: Are Movie Franchises SUffering From Too Much Information?

5/4/2018

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Watch Out: This post contains *SPOILERS* regarding Avengers: Infinity War - If you haven't seen it, stop reading now… or don’t. I’m not the eye-police.

Having looked at the superhero movies that slipped through the cracks en-route to Avengers: Infinity War last week, perhaps it’s time to focus our attention on the main event and a slight issue that threatens to render all its years of planning and mystique a little flat. If you’re one of the few who’s yet to see it, here’s a quick catch up: spoiler alert - Thanos wins. After gathering all five Infinity Stones (a collection of non-edible, incredibly powerful jelly tots), the purple headed monster heads to Earth and with the combined power of the universe on his fist, clicks his fingers and instantly deletes half the population of the universe. Bad times. 

While us normies made up the majority of Thanos’s body count, a handful of Supers were also reduced to dust. Black Panther, Doctor Strange, the Guardians - even new recruit Peter Parker - are all lost to the ether as Infinity War closes on a particularly precarious note, forcing audiences to speculate on the fate of the Marvel Universe from now until the still-untitled part two arrives next May. What a cliffhanger, right? Well sort off. With fans’ feverish appetite for movie news - and with Studios overly keen to plan our their franchises years in advance - it’s sort of hard to get too caught up with the potential finality of Infinity War’s deadly closing twist. 

Let’s not forget - Marvel’s already fleshed out its slate until at least 2020, with Guardians of the Galaxy confirmed for a third volume and Tom Holland’s recently deceased Peter Parker confirmed to return as early as July 2019.  Combined this with the raw popularity of these heroes and rogues amongst fans and it’s hard to imagine Marvel following through with their threat of killing off half of the cast they’ve worked so tirelessly to assemble. It’s not just release dates that squash any sense of peril either. Sometimes, a quick look on IMDB can often confirm or deny the inclusion of potentially spoilerific cameos and plot-curves, erasing the surprise element that audiences often say they want yet seemingly love denying themselves of. 

That said, a handful of directors still seem intent on keeping the unpredictability of pre-Internet cinema alive. JJ Abrams’ had the Ewok chops to off Han Solo in The Force Awakens - and more importantly keep him dead - and his Star Wars successor Rian Johnson did a fine job of keeping Yoda’s return underwraps in The Last Jedi. With this in mind it’s worth remembering that Marvel has displayed similar gusto in the past, with Joss Whedon stopping Quicksilver in his path with a death scene in Age of Ultron. 

Throw in the fact that a handful of Marvel’s heroes are nearing the end of their contracts and perhaps Disney’s caped-cash cow is avoiding the curse of franchise TMI by pulling a fast one on us. Interestingly, its the Avengers’ most seasoned heroes like Tony Stark and Steve Rogers and not its cinematically deceased stars of tomorrow that seem destined for pastures new. Should we be more concerned for those who survived Thanos’ wrath than those who actually died? That’d certainly be one way to keep audiences on their toes.

Like me, would you watch a TV show called The Eye Police? Let me know in the comments section below!
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    Author: Simon Bland
    t: @SiTweetsToo

    Simon is a freelance entertainment journalist and this is his blog.

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